I had just started my communications consultancy. Just my wife and I and that’s what made Avanke` in those early years. I got a break to work on a peace campaign for a Non-Governmental Organization (NGO). I constructed the team- translators, production crew, media placement agency… and that’s just about it. Once I presented the campaign idea, visuals (which were developed by my partner advertising agency based on our concepts) and TV story boards, I found that I had to also convince the donor organization. However they saw our passion and belief. “As surely as there would be a full moon on Poya day, Peace Will return to Sri Lanka” I said – And our entire campaign, Press, Radio and TV ads projected our faith in the human spirit.
Civil war had ravaged Sri Lanka for 24 years. But we believed.
I believed that our country would return to peace then.
I also believed in Avanke` that it would make a difference to our clients.