Does your organization have a career progression plan for your employees? How do you keep your employees motivated and engaged? Will they want to remain as small fish in a big pond or do they have an idea of becoming big fish in a small pond? Everyone yearns to grow. In a large conglomerate designations matter to people but it has to be balanced with corporate strategy and the growth plan for the organization. Employees today have dreams of becoming Directors and Partners of the Company they work for and if your business strategy does not address that aspect you will lose your good workers.
So where do we start? We start with Mission and Vision workshop of course!
We need to agree on the answers to the following:-
Who are we?
Whom do we serve?
What do we offer?
What are our values?
Then we proceed with SWOT and PEST analysis, Value proposition, Consumer/ Stakeholder insight and then …
Positioning
However, it turns out that some clients often do not have an idea of a stakeholder insights that they could leverage on to craft the value proposition for the company.
So what can one do in these circumstances?
No shortcuts…No assumptions or presumptions but solid Research must be carried out to discover insights!
In order to go forward, research must be conducted to figure out stakeholder insights.
It is only then we could see the roads, crossroads, and the by-roads clearly.