Bee Sting

“Will this Bee sting me” She asked whilst going through my visuals for the new logo. Rest of the ladies chuckled and I knew it was something to do with the local idiom. Later when I realized what it meant I was so embarrassed. It is better to pre-test concepts, logo’s etc. Research is an investment and not a cost.

I had worked with the branding team to come up with a concept and logo for a localized campaign to promote a culture of entrepreneurship in four districts in Sri Lanka. The strategy was to use Forum Theatre as the main communication platform – An interactive art form which would work at grass root level. The entire campaign was branded and ultimately we came up with two alternative brands and logos. It was time to test it out. I went to Kurunegala and Anuradhapura to test it out. Females did not like the Bee at all and we used the Bridge concept ultimately.

I enjoyed my work during the next couple of years working as an external collaborator/ campaign consultant and travelled much to the North Central Province and North Western Province. I worked on branding exercises for the Micro and Small Enterprise Forums that were set up by this INGO and also published a media resource guide on SME’s in Sri Lanka.