Three Months for Seven Pages

We initiated the idea of compiling a code of conduct for an organization. The challenge was that it should be simple and easy to understand among all levels of staff – Directors, General Managers and Heads of SBU’s, Senior Managers, Factory staff, Field Officers, Sales Representatives, Technical staff, Office staff (Clerical, administrative etc.), Warehouse staff, semi-skilled and unskilled labour. It had to be comprehensive yet easy to remember and very relevant. The project lasted 3 months with consultations with various staff groups and in the end we came up with a code of conduct limited to 7 pages.

After that we developed guidelines, for branding at dealer outlets, participation at exhibitions, Farmer training classes, field demonstrations, Public Relations work, and Field staff reporting and regional promotions.