Bright Ideas

The Divisions of a large company were working in Silos. Each one on his own with very little team mindset. I was called in to carry out an internal communication campaign to bring all together as one team.

“What exactly do you do in the case of internal communications” the prospective Client asked me. After a 45 minute presentation, I was signed up for a 4 month project. I came up with a concept and internal communication strategy for the client. Internal research was carried out to understand the goals and aspirations of the staff and how they relate to each other. Internal communication lines and processes were studied. I came up with a campaign strategy called “Bright Ideas” and I asked for a cross functional team to implement same. The Managing Director asked me to work with the Operational level – Mid level managers. They came up with a programme where staff got engaged in finding answers to all operational and management issues. The Operational Team bonded. They helped to build bridges. The teams started to work together.